"You press the button, we do the rest"

Σαν σήμερα, το 1888 ο George Eastman, πατεντάρει τη φωτογραφική μηχανή που χρησιμοποιεί φιλμ -προπάππο των SLR- και καταχωρεί το brand "Kodak".

"I devised the name myself. The letter 'K' had been a favorite with me -- it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with 'K.' The word 'Kodak' is the result."


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